Getting the Real Story: Valid Performance Measures

By LINDA RIDDELL

If you want the real story about whether a wellness program or health product worked, you want valid, accurate measures.  Getting the real story is the topic of this lively panel discussion at Health 2.0’s 9th Annual Fall Conference.  The discussion, which I will serve as moderator for, will encompass health and wellness interventions, apps, and medical devices; how valid, science-based measurement can guide investors, customers, and insurers, as well as product managers.  This frank and informative discussion will cover what, why and how of measuring impact, as well how accurate measures affect the credibility of the health marketplace. 

Though virtually everyone wants to buy or invest using accurate data, invalid and exaggerated measures are rife.  To determine if a product or service performs as it claims, do you have to try it to find out?  And if you do, are you properly measuring the true impact?   Does your competition exaggerate (invalidly state) their performance, to the detriment of your (validly) stated performance? 

Imagine a world where every company measured its results validly and reported them accurately.  All organizations involved in population health – from health plans to employers to vendors; and from start-ups to established companies – would adhere to the highest standards of validity.  Competition would be based upon integrity and performance rather than hyperbole.

Find out more about getting the real story with valid measures, and how the real story can help you improve your product, attract investors, and serve your customers.

Linda is currently the Population Health Scientist at Health Economy, LLC.